![]() ![]() Take The Inkey List for example, who started out very much in the shadows of The Ordinary with their single-ingredient formulas, but have since grown exponentially. Delivering the same affordable, transparent products that The Ordinary came to be known for. ![]() Since then, a whole host of other brands has followed suit. Without them you can be sure that you still would have no clue that hyaluronic acid is something you apply to your face, or that salicylic acid is good for fighting spots. Not only did they make effective skincare affordable for all, but their transparency around ingredients gave consumers the knowledge to know exactly what they were buying, instead of relying on "miracle" marketing slogans. When The Ordinary launched their budget skincare line back in 2016, they truly changed the face of the beauty industry for good. ![]()
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